brandnetizen Fri, 12 Jun 2015 12:52:11 +0000 en-US hourly 1 3 most effective ways of promoting business on the internet Fri, 12 Jun 2015 12:47:22 +0000 brandnetizen Read more]]> The modern day business promotion is completely unthinkable without the application of right internet marketing tactics. A drastic increase in the number of smart phone users and tablet users has augmented the importance of online business to manifold. And when it comes to the promotion of online business, internet marketing is the much preferred choice of the professionals. There are a number of techniques that are applied in this process. And here we will be talking about few of those techniques.

Affiliate marketing

This is one of the very popular marketing approaches followed by a large number of online companies. In this process, the responsibility of promoting the business is given to a particular website and of course the website gets paid for this by the company. This process is quite effective and choosing the right website for promotion plays a vital role since the consequence of the process depends on the performance of the company.

Affiliate marketing is a vital part of internet marketing

E-mail marketing

Reach the targeted customers with the help of e-mails is a very conventional but at the same time a much effective way. This is a much personalized way of reaching to every single customer through their emails. Evaluating the preferences and search interests of the visitors, this whole thing is conducted. This offers a great sense of personalization that impacts the most on the visitors. But this needs to be done meticulously. Going against the preferences of the visitors means complete waste of time and energy.

Social media marketing

The newest step in the world of internet marketing is social media marketing. It is quite clear from the name that this process refers to the practice of reaching a wide customer base through the social media. Having you own company profile on different platforms and staying active there is an effective means of increasing the recognition of your company. You get the opportunity to build up relationships with your visitors. This is a much better way of communicating with the visitors.

Apart from these three major techniques, there are ways like advertising your business on other websites and blogs. This helps to increase the visibility of the website. The entire process is the combination of all. And business owners should be equally responsive to all these aspects.

]]> 0
8 most useful tips to reach a good web design company Mon, 08 Jun 2015 08:15:21 +0000 brandnetizen Read more]]> Investing in designing website is not “Greek” anymore to the present business world. The large business owners are always avid investing in website design and now the medium and small businesses are also following the same footsteps. I find nothing surprising in it because; being associated with this field of work, I’ve experienced how the business concept, primly the promotion of it has changed over the years and thankfully, the digital improvement has great contributions for that. However, let’s not get distracted from the core subject of our discussion which is the effective tips on finding the right web design company for your business.

There is no denying to the fact that as much experienced the company will be that much better design you would obtain for your website. So experience matters. But, how to comprehend the expertise and experience of the company is an important question. Let’s now find out how we can reach to a credible and prudent web design company.

Some very useful tips to find good web design company

·         The first thing you should try to know about the company is that how long they have been offering website design service. Expertise is associated with experience and if the company is involved with the service for a considerable long period of time, that must have witnessed all the changes, made in this aspect. This would help you obtain the best design for your website.

·         One should also look into the number of designers and professionals working with them. More numbers of employees certainly means that the company handles huge numbers of projects. This proves the trustworthiness of the company and one can rest assured about the quality of the service.

·         The website owner shouldn’t make the mistake of not going through the portfolio of the designing company while hiring. This actually helps to understand the quality of the design that they generally provide to their clients. If you find them impressive, you can expect to have similar impressive design for your website too.

·         It is also important to check out whether the company offers mobile optimized design or not which is popularly known as responsive design. This has become an inevitable part of modern day website design and the reason being the recent augmentation of smartphones and tablets. The business owners are now looking for effective and attractive web design that can be easily accessed through any device. This will not only increase the visibility of the service, it will enhance the growth potential as well. Considering this, it is of tremendous importance to acquire responsive design for websites.

·         It will also be helpful if you enquire about the CMS platform that the website is going to be designed with. There are plenty but WordPress is the most preferred CMS in the world. This open source platform offers the flexibility of updating and making changes to the contents by the owner himself and without any professional knowledge. This will increase the functionality of your website.

·         After you are done with conveying all your design requirements to the designers, don’t forget to ask them about the expected time that the project may take. This will help plan and prepare the other promotional aspects according to the plan and assumption. If the company has good team base then your website will definitely be designed within the estimated time.

·         Finally comes the remuneration. Whenever you are hiring any service for your website or for anything, you must confirm the budget before starting the work. This will help you make the changes as per your affordability. Don’t prefer companies that claim too much or to less price for the project. You can consult with experts and professionals to have a practical idea about the estimated cost of the project. More so, find out whether the company explains these subjects voluntarily or not.

·         Don’t forget the customized design with round the clock support which is very important for such outsourced services. You may need to make some customized changes to your website on an urgent basis and of you don’t be able to contact with your designers, this will become complicated for you. So, you should always confirm whether the company provides customized design solutions with 24×7 assistance.

So, these are the 8 important tips that help you acquire the best design for your website. We will be discussing more on that in the upcoming posts so that we can make our contribution in improving the quality of website design.

]]> 0
The newest and the most effective form of web design is here Sun, 07 Jun 2015 09:34:26 +0000 brandnetizen Read more]]> The access to the internet has become an integral part of the modern human life. A lot of our day to day jobs are done through this most effective medium of communication. But how would you feel as a visitor to experience that any particular website is appearing differently on various devices? Will this be helpful for you or the opposite? I think I don’t need to answer the question. Every user will say that it is less convenient. This is negative for the credibility of the website as well.

This is where the significance of responsive web design lies. There are many people who may not be aware of Responsive Web Design or RWD. This is still a new method of web design and it is being adapted largely by the website designers across the globe. The technology that has contributed behind the invention of this design is mobile technology. The introduction of smart phones has brought a huge change in the way we access internet. And because of smart phones, websites are now being designed with this design form.

The name of the design clears a lot of things and in case if it doesn’t, this a design intending to offer equal visual pleasure to the visitors from all kinds of devices. In simple words, if a website is responsive, the content, layout, imagery, graphics and all other things of that site will remain unchanged or you can say will adjust automatically with the screen resolution of the device. So, users will not need to zoom in or out or shrink the page size to fit the screen. In one word, these sites are called mobile-friendly website.

The importance of such websites has now been recognized by the search engine giant Google as well. In their recent update “Mobilegeddon”, Google has declared that they will give priority to the mobile-friendly websites when the search will be performed from mobile devices. This means, if your website is not responsive, the likelihood is, you will have to compromise with the wide customer base of mobile internet users. Below here are some of the advantages of this design format:

I) This offers equal visual pleasure to the visitors thus increase the credibility of the website.

II) Responsive web design reduces the cost of web design since you don’t have to design website for different devices separately.

III) Responsive web design is very SEO-friendly and thus helps to drive more visitors to the website from all kinds of devices.

Therefore, whether you are doing online business for a long or not, is your website responsive? If it is not and if you have understood the effectiveness of this design, it is time to upgrade your website design to responsive.

]]> 0